Custom Pages
The Apostrophe CMS E-commerce Starter Kit comes with a "Default" page type, that can be chosen for creating Custom Pages. You can create a custom page via the Page Manager (open from "Pages" administration menu item) and the "New Page" button.
Choose a Header Type
You can choose the heading type of every custom page via the "Header Type" field. By default, a "Title" will be set, resulting in the default Title/Tagline heading. You can choose "Hero" and you'll see a new area for choosing a Hero widget.
Build Your Page
You can build your page by adding widgets. You can mix and match any of the available widgets to achieve the desired result - being it a generic informational or a landing product page.
Generic Page
Landing Product Page
You can learn more about widgets in the Widgets section.